Measuring Your Online Success

Measuring Your Online Success
Cost: £70 members, £95 non-members

This half-day workshop will show you how you can use key tools to measure the impact of your online presence - your website and your social media channels. Google Analytics has become the preferred tool for measuring the impact of online marketing buts it’s rarely used to its full potential. We’ll show you how you can make the most of Google Analytics, helping you to measure your success online. The workshop will also cover key social media monitoring and measurement tools, helping you get the most out of your campaigns across various channels, including Twitter and Facebook.

You’ll come away from the workshop with increased confidence in how to configure and use Google Analytics and social media measurement tool for reporting on your online marketing and website performance.

You could use your ILA Account for this course.