Writing for the Web

Writing for the Web
Costs: £120 members, £170 non-members

The ability to write and re-purpose content for the web is an important skill which third sector organisations simply cannot ignore. Charities and social enterprises need to be able to create compelling copy that will impact on screen, as well as on paper. Our hands-on workshop will explore effective web writing styles, help you create a content schedule, look at online tools you can use to blog, send email newsletters and more, get you started with audience analysis and introduce simple search engine optimisation (SEO) techniques.

You’ll come away from the workshop with all the skills and techniques you need to create powerful, engaging website content, blog posts, email newsletters and fundraising & marketing copy.

You could use your ILA Account for this course.

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