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Agenda:
Children, young people and early years, Welfare reform, poverty and inequality
Third Sector Support:
Campaigning
Location:
Scotland

The Child Poverty Action Group has launched a new campaign to tackle the stigmatising debate around benefit claimants.  Launched as part of Scotland’s Challenge Poverty Week, their ‘People Like Us’ campaign aims to tell the stories of people claiming benefits, arguing that we all need this safety net.

John Dickie, Head of CPAG in Scotland said,

“This campaign highlights the need for the debate on social security to reflect the experiences of real families. There is an immediate need for policies that promote jobs, tackle low pay, promote affordable housing and childcare and help families with the added costs of children. Instead of focusing on scaremongering and negative stereotyping the UK government needs to take action to ensure that there is a safety net in place for families when they lose their jobs, become disabled or have a child.

To watch their “It Could Be You” video, visit the CPAG website


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